by Kathyrn Schwartz | Feb 28, 2025 | Marketing, Social media
Pass these three tests to hold your audience’s attention when they visit your profile. What do business prospects think of your LinkedIn personal profile? Here are three tests to give you an answer. You have a business prospecting lunch or presentation coming up. The... 
by Kathyrn Schwartz | Apr 15, 2024 | Business, Marketing, Social media
As a busy business owner, you know how time-consuming social media can be. Hours spent staring at a blank screen, searching for the perfect image, and racking your brain for fresh content ideas – it’s enough to make anyone want to throw in the towel. But... 
by Kathyrn Schwartz | Mar 15, 2024 | Business, Marketing, Social media, Technology
As a beginner on Instagram, it can be challenging to know where to start when it comes to building an engaging presence for your brand. From optimizing your visuals to timing your posts for maximum impact, there are several key best practices to keep in mind.... 
by Kathyrn Schwartz | Feb 15, 2024 | Business, Marketing, Technology
It’s tempting to think you know your competitors’ business inside and out. After all, you’re keenly aware of their most public-facing actions and how they impact your own operations. However, there’s often a vast gulf between what’s... 
by Kathyrn Schwartz | Feb 15, 2024 | Business, Marketing, Social media
Many businesses overlook a powerful tool right at their fingertips – a Google My Business profile. While clients often focus on the “foundational five” of a website, social media, blogging, email marketing, and lead magnets, they frequently neglect setting up a strong...