by Laura Brooks | Mar 6, 2026 | Marketing, Social media
What misaligned marketing collateral costs your business Ever been out for a walk and seen an interesting older home but something appeared a little off? Upon closer inspection, it looks like the main house was built in one decade, the garage in another, the new guest... 
by admin | Dec 18, 2025 | Marketing, Sales, Social media
Supporting small business owners doesn’t always require spending money. In fact, some of the most powerful ways to help an entrepreneur grow are completely free — they just take a few intentional minutes. Whether you’re a client, colleague, friend, or fellow business... 
by admin | Aug 12, 2025 | Business, Marketing, Social media
I’ve been thinking a lot about trust lately. In a world overflowing with messaging, trust is one of the most valuable commodities—especially for small businesses and solo professionals. Without it, even the most well-planned social media efforts can fall flat. While... 
by Kathyrn Schwartz | Mar 14, 2025 | Marketing, Social media
Implement a 3-Message Strategy Approach to Post and Convert with Ease Creating engaging social media content can be challenging, especially when inspiration doesn’t strike. For such days, there is a simple solution that can guide you each time you post. Define a... 
by Kathyrn Schwartz | Mar 7, 2025 | Marketing, Social media
Do you really need two pages on LinkedIn? For many business owners looking to develop business, the answer is yes. Certainly you need a company page, explaining everything prospects and customers need to know about your product or service. It has become almost a given... 
by Kathyrn Schwartz | Feb 28, 2025 | Marketing, Social media
Pass these three tests to hold your audience’s attention when they visit your profile. What do business prospects think of your LinkedIn personal profile? Here are three tests to give you an answer. You have a business prospecting lunch or presentation coming up. The...