Many businesses overlook a powerful tool right at their fingertips – a Google My Business profile. While clients often focus on the “foundational five” of a website, social media, blogging, email marketing, and lead magnets, they frequently neglect setting up a strong Google My Business presence.

Setting Up Your Google My Business Presence

Getting started is simple:

1. Google Email Account: If you don’t have one already, create a Google account at https://workspace.google.com. This is the gateway to your Google My Business profile.

2. Content: Leverage content you’re already creating for other platforms by repurposing it for your Google My Business page.

3. Photos: Showcase your business with some of your best visual assets.

4. Reviews: Encourage satisfied clients to leave reviews on your Google My Business page. This builds social proof.

4 Key Benefits of Google My Business

1. Stronger Local Presence: Enhance your visibility in local search results.

2. Improved Search Rankings: Google’s algorithm favors businesses with robust Google My Business profiles.

3. Better Reach to Ready-to-Buy Customers: Appear in searches from consumers actively looking for your products or services.

4. Repurpose Existing Content: Easily share posts and photos you’re already using on other platforms.

Don’t let this “low-hanging fruit” opportunity to boost your brand awareness go untapped. Even if your business isn’t primarily local, a well-crafted Google My Business profile can significantly improve your overall online presence and performance.

Get started today reaping the benefits of a higher “digital” profile locally and improved search rankings. Reach out to kathy@strategiesbykms.com if we can help you repurpose content and design new content to optimize your Google My Business profile.